Overseas marketing firm Truth NYC made an advertisement recently for the skin care brand Erno Laszlo, the film uses the iPhone 7 Plus for recording, and adds the function of slow motion.
The skin care brand uses the iPhone 7 Plus for ads
Erno Laszlo was a skin care brand born in the United States, with the contracted, acme neutral packing. Perhaps because of this, consistent with the style of the Apple, this is a marketing case of gain marketing.
The theme of this ad is “to find beauty around you”, from New York’s Rockefeller center to Fifth avenue and SOHO, etc, using the slow motion function of the iPhone 7 Plus to record the multiple life moments in New York, post-processing into black and white images, the people in black meeting the little snow from the sky with extremely rich texture.
Kenan Aktulun, founder of Way NYC says: the iPhone 7 Plus can help us complete the task quickly and efficiently. Let’s explore it with mobile way living in New York, to create a new possibility.
Although since the date of sale, Tthe iPhone 7 Plus has the production shortfall, late delivery message, etc, but that can not stop people to love it.
This is not the first time that the iPhone is used to make ads, at the end of 2013, Burberry had used the iPhone 5s to take fashion show.